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The Authenticity Revolution

Top creators embrace imperfection and transparency. MrBeast and Charli D'Amelio thrive via unfiltered moments that feel refreshingly honest. Brands can harness authenticity through behind-the-scenes access, live video, and highlighting communities.

The map is not the territory

communication Featured

The map is not the territory

ChatGPT: An abstract representation of human communication, not the full experience. ChatGPT, a language model trained on a diverse range of internet text, is like a map of human communication, knowledge, perspectives, biases, and even aspects of culture. It's designed to understand and generate human-like text based on the input

Cheat Sheet: Most common Mac commands

Keyboard shortcuts are an invaluable tool for streamlining your productivity. Once you become familiar with them, they'll become second nature, and it'll be hard to imagine working without them.

ChatGPT: The digital oracle in a sea of data

ChatGPT Featured

ChatGPT: The digital oracle in a sea of data

ChatGPT is a cutting-edge AI language model revolutionizing human-machine communication. This article explores how ChatGPT's training process and Large Language Models help navigate a sea of data and communication challenges in the digital age.

I used to think consciousness was all about the brain

I used to think consciousness was all about the brain

After all, it's where we do our thinking, our remembering, and our feeling. It's where all the magic happens– our thoughts, memories, and emotions are all processed in the complex network inside our skulls. But have you ever stopped to think about the crazy interconnectedness between your mind, body, and

Your story is your superpower

Your story is your superpower

If you want your brand's visuals to truly connect with your target audience and drive sales, there's one critical factor to consider: resonating with your customers. And the key to achieving this connection is through authentic storytelling. It's not enough to simply create eye-catching graphics or stunning product shots. To

It's not about you

It's not about you

Put your clients first and focus on finding solutions to their problems. By doing so, you'll build stronger relationships and differentiate yourself from your competitors. Solution-focused thinking involves taking the time to understand your clients problems and offer customized solutions that meet their specific needs. This approach not only improves

A journey through 34 years of creative innovation and change

A journey through 34 years of creative innovation and change

Today is my 34th birthday. To say that technology has changed the world over and over again in my lifetime is the understatement of the century.

AI: the cat's out of the bag

AI: the cat's out of the bag

AI is no longer just an abstract concept- it's a reality that is rocketing and becoming ubiquitous in everyday life. The success of GPT-3, the AI natural language processing tool from OpenAI, has propelled the rise of AI to new heights. Hours after its initial release, millions of people were

Seeking awareness

awareness Featured

Seeking awareness

As Lily sat in her room, lost in thought, she couldn't shake the feeling that time was running out. The ticking of the clock on the wall grew louder and more intense with each passing minute. She had always known that life was short, but recently she felt a sense

It's time to upgrade our creative systems

creative operations

It's time to upgrade our creative systems

It's time to optimize your systems and take your creative work to the next level.

I hope you crush your creative goals in 2023

I hope you crush your creative goals in 2023

Dear friends, Take ownership of your creative endeavors in 2023- Value your time, energy, and skills. Research industry standards, clearly scope your projects, and communicate your rates. Your creative work has value. Taking ownership means being proactive in setting and communicating that value. This can help you build strong client

The seductive illusion of "everything in one place"

tools for creatives

The seductive illusion of "everything in one place"

For many creatives, the idea of "everything in one place" can be an alluring prospect. After all, having all the tools and resources you need at your fingertips can make it easier to focus on your work and be more productive. However, this idea is often more of an illusion

Are any ideas truly original?

Are any ideas truly original?

It's often said that there are no truly original ideas, as every idea is built on a foundation of what came before it. This is because all knowledge and ideas are interconnected, and every new idea is influenced by the ideas and experiences of the past. This is not to

5 steps to creating a perfect shot list

productivity Featured

5 steps to creating a perfect shot list

When your clients expect the best, a shot list is your best friend.

Clara Settje by Brandon Aviram

artificial intelligence

A picture never lies

It's a brave new world where reality is faked all the time. If it looks too real, it's probably not real.

How a creative brief sets you up for success

How a creative brief sets you up for success

How can you communicate with your creative team in a way that they understand?