conciousness I used to think consciousness was all about the brain After all, it's where we do our thinking, our remembering, and our feeling. It's where all the magic happens– our thoughts, memories, and emotions are all processed in the complex network inside our skulls. But have you ever stopped to think about the crazy interconnectedness between your mind, body, and
storytelling Your story is your superpower If you want your brand's visuals to truly connect with your target audience and drive sales, there's one critical factor to consider: resonating with your customers. And the key to achieving this connection is through authentic storytelling. It's not enough to simply create eye-catching graphics or stunning product shots. To
It's not about you Put your clients first and focus on finding solutions to their problems. By doing so, you'll build stronger relationships and differentiate yourself from your competitors. Solution-focused thinking involves taking the time to understand your clients problems and offer customized solutions that meet their specific needs. This approach not only improves
technology A journey through 34 years of creative innovation and change Today is my 34th birthday. To say that technology has changed the world over and over again in my lifetime is the understatement of the century.
GPT3 Featured AI: the cat's out of the bag AI is no longer just an abstract concept- it's a reality that is rocketing and becoming ubiquitous in everyday life. The success of GPT-3, the AI natural language processing tool from OpenAI, has propelled the rise of AI to new heights. Hours after its initial release, millions of people were
awareness Featured Seeking awareness As Lily sat in her room, lost in thought, she couldn't shake the feeling that time was running out. The ticking of the clock on the wall grew louder and more intense with each passing minute. She had always known that life was short, but recently she felt a sense
creative operations It's time to upgrade our creative systems It's time to optimize your systems and take your creative work to the next level.
creative goals I hope you crush your creative goals in 2023 Dear friends, Take ownership of your creative endeavors in 2023- Value your time, energy, and skills. Research industry standards, clearly scope your projects, and communicate your rates. Your creative work has value. Taking ownership means being proactive in setting and communicating that value. This can help you build strong client
tools for creatives The seductive illusion of "everything in one place" For many creatives, the idea of "everything in one place" can be an alluring prospect. After all, having all the tools and resources you need at your fingertips can make it easier to focus on your work and be more productive. However, this idea is often more of an illusion
ideas Are any ideas truly original? It's often said that there are no truly original ideas, as every idea is built on a foundation of what came before it. This is because all knowledge and ideas are interconnected, and every new idea is influenced by the ideas and experiences of the past. This is not to
productivity Featured 5 steps to creating a perfect shot list When your clients expect the best, a shot list is your best friend.
artificial intelligence A picture never lies It's a brave new world where reality is faked all the time. If it looks too real, it's probably not real.
creative brief How a creative brief sets you up for success How can you communicate with your creative team in a way that they understand?
